For years I have been pointing out the fact that Talk Radio and Cable TV often serves to divide its audience. Split apart. Sever. Pull apart listeners and viewers from their own kind. Even when most have a common ground partisan blather from talk radio or cable news only serves to separate family members, neighbors, co-workers, and even spouses and lovers. Mostly done by deliberate misinformation or disinformation. Hyperbole presented as truth but NOT.
Let me explain. Media advertisers pay big bucks to sponsor “outrageousness.” The more outrageous and shocking a statement by a talk host the more advertisers will pay. That’s just a simple statement of broadcast economics. Trash someone’s reputation or totally misrepresent and organization with manufactured lies and sponsors will be calling. In other words slander pays off. The more the extreme the untruths the bigger the checks are written to your radio or TV station. Trust me. It’s true.
And I’m not just talking about one point of view. Both conservative and liberal hosts are guilty of this blatant spume of partisan fog. It comes from the left as well as from the right. Equal opportunity trash talk. Just pay the lady at the front desk and we will say whatever you wish. We are just broadcasting hoarse.
Now consider this. Most radio talk shows are on the air for about two or three hours a day; five days a week. One talk show host could be on the air for about 14 to 15 hours per week. The average person could tell you all you need to know in about fifteen minutes. Therefore there is about two to two and half hours each day for the host to fill words with. Which means a host will have to start making up verbiage on the fly to fill his or her broadcast time. Superfluous blather. Excess verbosity. Sour pie filling. Wordy words exhumed from a landfill. A guy just saying anything without much thought just to fill time. Mostly words of condescension and disparaging whomever he or she wants. Outrageous words that pay.
My suggestion here now is to read the daily newspaper. News gathering Organizations that hire professionally trained journalists. Journalist who have to filter what they write and report through fact checkers and department editors. Newspapers with reputations on the line every day. Print the truth or your paper will only be used for wrapping dead fish in. Read the daily newspaper and forget the hype and practiced emotion of an ego driven trash talking self-serving talk show host.