Shrinkflation. What is it?
I generally am not litigious but I very much would like to sue the fashion industry. They too have jumped on this “shrinkflation” concept. Reduced product size but selling at the same old price. As you might have noticed with other consumer goods that they are becoming less in size or volume for the previous price if not more. Shrinkflation.
You might have notice toilet paper has become narrower with at least a half inch reduced from its width. And paying the same price and in some cases, we are paying a bit more. Shrinkflation.
My granola bars are becoming shorter and again I am pay Ing the same old price as I did with the original size. Screw the consumer and reward the shareholder. Shrinkflation.
When manufacturers are producing items by the gazillions this shrinkage is a huge savings for them and their stockholders. Just never mind the consumer. Reward the poor people investing in these companies. Shrinkflation.
Now here is where I am a bit miffed if not ‘red faced’ angry. The men’s fashion designers and clothing manufacturers have arbitrarily and in their own interests have decided to reduce the length of zippers on men’s pants or shorts. Saving manufacturing costs by offering something shorter. Zippers are typically ten to eleven inches long on most men’s trousers. What they sew in today is only about five or six inches. I first thought I had purchased women’s wear. But no. We men have been ‘short zippered.’ Creating a cost savings for the brand. A savings passed along to the stockholder or investor in the form of increased profit. Creating a hardship for the customer.
Now here is what I am talking about. The shorter the zipper the more difficult it becomes to facilitate a necessary operation at a wall urinal. No more just zipping down and pointing. With the short zipper pants, one has to unbuckle ones pants, zip down, and lower the pants a bit in order to point. Risking losing one’s pants and possibly dropping the pants. Totally embarrassing one’s self and maybe mooning the guy standing in line behind. And for all this humiliation, I wish to sue the fashion industry. If I can recruit enough disgruntled men such as myself, we could file a Class Action law suit. Forcing the garment makers to return to the proper zipper length in men’s pants. Could you imagine buying a pair of Levi 5 0 1 jeans with only four buttons? Diehard Levi fans would wet their pants.